Product Description

Features

• Premium G Master Series Mid-range telephoto prime
• Sony Nano AR Coating to eliminate flare and ghosting
• Circular 9-blade aperture for beautiful defocus effects
• Direct Drive SSM for quiet, highly precise focus lens control
• Dust and moisture resistant design

The standard  zoom redefined

Constant F2.8 24-70mm zoom with an unprecedented union of high resolution and creamy bokeh.

FE 24-70mm F2.8 GM compatibility

Beyond the G Lens

A new era of standard zoom performance

No-compromises design and technology in a new constant F2.8 zoom lens that can fully utilize the performance potential of current and future high-resolution camera bodies.

Extreme resolution

Unprecedented resolution and detail

An XA (extreme aspherical) element with superlative surface precision works with ED elements  for extraordinary resolution that can capture breathtaking texture and detail.

Constant F2.8

Bright, fast F2.8 at any focal length

Keep exposure settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speeds with consistently spectacular image quality.

Fast, accurate focus

Precise focus at blazing speed

Direct Drive SSM (DDSSM) minimizes spurious motion while refined algorithms enhance AF operation speed. Smooth and quiet for movies as well as stills.

Total Control

Professional lens control features

A focus mode switch, focus hold button, and zoom lock switch provide professional control for a wide range of shooting situations.

Lens Configuration

G Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh.

MTF Chart

MTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.

Lens Controls

1. Focusing ring / 2. Zooming ring / 3. Focus hold button  / 4. Focus mode switch / 5. Mounting index  / 6. Zoom lock switch / 7. Hood release button

A new era of standard zoom performance

No-compromise design and technology result in a constant F2.8 zoom lens that can fully utilize the potential of current and future high-resolution camera bodies. This peerless standard zoom covers a 24mm to 70mm focal length range, and is an ideal choice when ultimate image quality is required for portraits, scenery, snapshots, and more.

Extraordinary resolution and bokeh

A newly developed XA (extreme aspherical) lens element with superlative surface precision not only contributes to stunning corner-to-corner resolution and detail throughout the zoom range, but also plays a vital role in achieving smooth, soft bokeh that can be a powerful expressive tool in a wide range of photographic situations.

Natural rendering and color

One ED (Extra-low-Dispersion) and one Super ED glass element in an optical path that has been designed to the highest standards help to achieve lifelike, natural imagery without unnatural colouration by keeping axial and lateral chromatic aberration in check while maximizing subjective resolution for breathtaking texture and detail.

9-blade aperture enhances bokeh beauty

The remarkable beauty of this lens’s bokeh is further enhanced by a 9-blade circular aperture design that contributes not only to smoothness, but to natural highlights as well.

Bright, fast F2.8 at any focal length

A constant F2.8 maximum aperture makes it easy to keep exposure settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speeds. Consistently spectacular image quality is ensured at any aperture or focal length

Precise focus at blazing speed

In addition to positioning large-aperture lenses with extremely high precision for spot-on focusing, the Direct Drive SSM (DDSSM) system minimizes spurious motion while an advanced control system and refined algorithms enhance AF operation speed. DDSSM is also smooth and quiet, making it advantageous for movies as well as stills.

Zoom lock improves portability

Zoom lenses can sometimes extend under their own weight during transportation, and that can be a nuisance while increasing the chance of accidental damage. A zoom lock switch provides a simple, sure way to lock the zoom mechanism for safe, convenient transportation.

Outstanding clarity and contrast

Sony’s original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting, particularly in backlit situations. The result is consistently high contrast and clarity with deep blacks in the widest possible range of photographic situations. (1. Nano AR Coating / 2.Glass / 3.Transmitted light)

Versatile fingertip focus control

The ability to respond quickly to rapidly changing shooting situations can mean the difference between getting the shot or not. A manual/auto focus mode switch and focus hold button are positioned for easy access, providing versatile, professional control for a wide range of subjects and environments.

High reliability in harsh conditions

Careful dust and moisture sealing measures have been implemented to ensure maximum protection and reliability in challenging environments. Shoot with confidence in light rain or windy conditions.

Hood lock and release

A hood lock mechanism prevents accidental hood detachment when moving from location to location, while a hood release button makes it easy to remove and replace the hood whenever necessary.

What's In The Box

• Hood (ALC-SH141)
• Lens front cap (ALC-F82S)
• Lens rear cap (ALC-R1EM)
• Case

1. Payment with a Maybank Card or Redemption of TreatsPoints/Membership Rewards Points in www.maybank.com/mytreats is only available for Maybank2U account user, if you have not registered as a Maybank2u account user, click HERE to learn how to register your Maybank2U account.
2. Start browsing and selecting the items that you wish to redeem.
3. Click the "Add to Cart" icon to add more items to your shopping cart.
4. For immediate checkout, please click "Redeem now" or you may select "Redeem More" if you wish to continue shopping.
5. At Shopping Cart, once you click ‘Proceed to Redeem”, you will be requested to login your Maybank2u account for payment and points redemption.
   1. Redeem with Full Points:
      1. At “Available Points”, Choose to redeem using TreatsPoints or Membership Rewards Points. Available points balance will also be displayed.
      2. Click “Continue” to proceed check out.
   2. Redeem with Partial Points (Points + Card) [*Not applicable for Air Miles redemption]
      1. Input preferred number of points at “Points to Redeem”, balance amount to pay will be auto calculated and display at “Balance to Pay”.
      2. At “Pay from”, select preferred card to pay for the balance amount.
      3. Click “Continue” to proceed check out
   3. Full Payment with Card [*Not applicable for Air Miles redemption]
      1. At “Pay from”, select preferred Card to pay for full amount.
      2. Click “Continue” to proceed check out
   4. EzyPay Instalment with Credit Card (Note: For minimum charge to card amount of RM500, not applicable to Charge or Debit cards) [*Not applicable for Air Miles redemption]
      1. Select preferred Card at “Pay from”,
      2. “Tick” on Apply Maybank EzyPay (Note: this option will automatically available with minimum RM500 at “Balance to Pay”
      3. Select Tenure of instalment
      4. Click “Continue” to proceed check out
6. Upon selecting “Continue”, delivery address will be auto-populated as per Maybank2U Credit/Debit card billing address. Please ensure delivery address information is in order, including contact number and email address. You may edit delivery address if require to deliver to alternative address.
7. A Transaction Authorized Code (TAC) will be sent to you via SMS to authorize the redemption transaction.
8. Key in the TAC Number and click Confirm.
9. Please allow a few seconds for the redemption transaction to be processed.
10. Upon successful redemption, logout and close the Maybank2U page.
11. The order is now completed and you may print a copy of the receipt as record of the redemption made and to track the delivery of the items redeemed.
12. You will also receive an Order Confirmation via email.