Product Description

About the Campaign

“Dialogue In the Dark (DID)” aims to support disabled communities, youth and students by immersing participants in darkness, it fosters empathy and understanding, especially toward those with disabilities.

Pledged Amount & Breakdown

The funds raised will be utilise to breathe life back into the Dialogue in the Dark Experience Center. These funds will directly;

1. Support the employment of seven full-time and five part-time people with disabilities, who are the heart of this initiative.

2. The funds will ensure the smooth operation of the center, covering essential costs like rent, utilities, and administration. These behind-the-scenes elements are crucial for maintaining the immersive experience that touches every participant.

3. To extends the online education, which has already reached over 150 students with disabilities across the nation. The funds will enhance these programs, continuing to empower and educate visitors of the center.

Risk & Challenges

Restarting and rebuilding Dialogue in the Dark involves both risks and challenges. Awareness Gap: As an “unseen” product, raising awareness is challenging. Word-of-mouth and rigorous experiences are essential, but they take time. The onus is that DIA has started prior to pandemic and we should be able to do better second time around. Marketing Difficulty: Convincing potential participants of the transformative experience without a physical preview can be tough. That is why the experiential journey in the Dark helps. It does not tell but shows how one can navigate even in the darkest hour which resonate trajectory of rebuilding and restarting after pandemic. Real story telling helps as it opens up the eyes and minds on possibilities.

Financial Risk: Rebuilding after pandemic-related closures involves financial investment, a norm risk to any businesses/ But we are not just any business. We thrive to open a locked mindset with behavioural changes by making individuals take the journey in the Dark and follow up with partners are necessary after each workshop to regulate the aftermath. To mitigate risks and taking it as a challenge to do what others cannot do in the past, we shall be considering targeted marketing, partnerships, and gradual expansion. Engage with local communities and leverage success stories and DIA have it.

Campaign Description/Rational of the campaign

This campaign focuses on reviving “Dialogue in the Dark,” an experiential learning initiative that immerses participants in complete darkness, fostering empathy and understanding toward those with disabilities. Since its launch at Petrosains KLCC in 2013, the center has impacted over 40,000 visitors, including tourists, corporate groups, government agencies, schools, and universities. It has also created job opportunities for more than 110 people with disabilities and provided online education to over 150 students with disabilities nationwide.

The center’s mission is to empower and educate people with disabilities while raising awareness about their challenges and potential. Despite pandemic-related disruptions in 2020, the center remains committed to making a positive difference. The revival of Dialogue in the Dark aims to continue its impactful work by providing a unique experiential approach that fosters empathy, creates jobs for people with disabilities, and offers valuable educational opportunities.

1. Payment with a Maybank Card or Redemption of TreatsPoints/Membership Rewards Points in www.maybank.com/mytreats is only available for Maybank2U account user, if you have not registered as a Maybank2u account user, click HERE to learn how to register your Maybank2U account.
2. Start browsing and selecting the items that you wish to redeem.
3. Click the "Add to Cart" icon to add more items to your shopping cart.
4. For immediate checkout, please click "Redeem now" or you may select "Redeem More" if you wish to continue shopping.
5. At Shopping Cart, once you click ‘Proceed to Redeem”, you will be requested to login your Maybank2u account for payment and points redemption.
   1. Redeem with Full Points:
      1. At “Available Points”, Choose to redeem using TreatsPoints or Membership Rewards Points. Available points balance will also be displayed.
      2. Click “Continue” to proceed check out.
   2. Redeem with Partial Points (Points + Card) [*Not applicable for Air Miles redemption]
      1. Input preferred number of points at “Points to Redeem”, balance amount to pay will be auto calculated and display at “Balance to Pay”.
      2. At “Pay from”, select preferred card to pay for the balance amount.
      3. Click “Continue” to proceed check out
   3. Full Payment with Card [*Not applicable for Air Miles redemption]
      1. At “Pay from”, select preferred Card to pay for full amount.
      2. Click “Continue” to proceed check out
   4. EzyPay Instalment with Credit Card (Note: For minimum charge to card amount of RM500, not applicable to Charge or Debit cards) [*Not applicable for Air Miles redemption]
      1. Select preferred Card at “Pay from”,
      2. “Tick” on Apply Maybank EzyPay (Note: this option will automatically available with minimum RM500 at “Balance to Pay”
      3. Select Tenure of instalment
      4. Click “Continue” to proceed check out
6. Upon selecting “Continue”, delivery address will be auto-populated as per Maybank2U Credit/Debit card billing address. Please ensure delivery address information is in order, including contact number and email address. You may edit delivery address if require to deliver to alternative address.
7. A Transaction Authorized Code (TAC) will be sent to you via SMS to authorize the redemption transaction.
8. Key in the TAC Number and click Confirm.
9. Please allow a few seconds for the redemption transaction to be processed.
10. Upon successful redemption, logout and close the Maybank2U page.
11. The order is now completed and you may print a copy of the receipt as record of the redemption made and to track the delivery of the items redeemed.
12. You will also receive an Order Confirmation via email.