Product Description
Short Blurb about the Campaign
The Heart2Heart Campaign objective is to provide life-saving treatments for paediatric heart patients for the underserved children in the ASEAN Community. This campaign is in collaboration with Institut Jantung Negara (IJN Hospital).
Funds’ Utilisation Plan
Funds raised from the public will be channelled to Institut Jantung Negara (IJN Hospital) for patient surgical costs. Patients will include children from the ages of 0 – 18 years old from families that are in the lower income category..
Campaign Description/Rational of the campaign
Paediatric Heart is the most common form of birth defect, congenital heart disease (CHD) refers to a diverse group of conditions which affect the heart’s structure at birth. CHD impacts nearly 1% of newborns worldwide, with approximately 8 to 10 cases for every 1,000 live births.
In conjunction with Maybank Championship, an annual golf tournament sanctioned by the Ladies Professional Golf Association (LPGA), this campaign aims to support underserved children in the ASEAN Community who require financial assistance for life-saving heart surgeries.
The Heart2Heart campaign is in collaboration with Institut Jantung Negara (IJN Hospital), working with their partner hospitals across the ASEAN region to identify paediatric patients in need, aligned with our continued commitment to sustainable growth and development for the underserved in ASEAN.
Together, we can support one another in creating a healthier and more prosperous future for our ASEAN communities.