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| Price | : | RM 10.00 |
| Points | : | 5,000 |
| Brand | : | MaybankHeart |
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Product Description
About the Campaign
“Dialogue In the Dark (DID)” aims to support disabled communities, youth and students by immersing participants in darkness, it fosters empathy and understanding, especially toward those with disabilities.
Pledged Amount & Breakdown
The funds raised will be utilise to breathe life back into the Dialogue in the Dark Experience Center. These funds will directly;
1. Support the employment of seven full-time and five part-time people with disabilities, who are the heart of this initiative.
2. The funds will ensure the smooth operation of the center, covering essential costs like rent, utilities, and administration. These behind-the-scenes elements are crucial for maintaining the immersive experience that touches every participant.
3. To extends the online education, which has already reached over 150 students with disabilities across the nation. The funds will enhance these programs, continuing to empower and educate visitors of the center.
Risk & Challenges
Restarting and rebuilding Dialogue in the Dark involves both risks and challenges. Awareness Gap: As an “unseen” product, raising awareness is challenging. Word-of-mouth and rigorous experiences are essential, but they take time. The onus is that DIA has started prior to pandemic and we should be able to do better second time around. Marketing Difficulty: Convincing potential participants of the transformative experience without a physical preview can be tough. That is why the experiential journey in the Dark helps. It does not tell but shows how one can navigate even in the darkest hour which resonate trajectory of rebuilding and restarting after pandemic. Real story telling helps as it opens up the eyes and minds on possibilities.
Financial Risk: Rebuilding after pandemic-related closures involves financial investment, a norm risk to any businesses/ But we are not just any business. We thrive to open a locked mindset with behavioural changes by making individuals take the journey in the Dark and follow up with partners are necessary after each workshop to regulate the aftermath. To mitigate risks and taking it as a challenge to do what others cannot do in the past, we shall be considering targeted marketing, partnerships, and gradual expansion. Engage with local communities and leverage success stories and DIA have it.
Campaign Description/Rational of the campaign
This campaign focuses on reviving “Dialogue in the Dark,” an experiential learning initiative that immerses participants in complete darkness, fostering empathy and understanding toward those with disabilities. Since its launch at Petrosains KLCC in 2013, the center has impacted over 40,000 visitors, including tourists, corporate groups, government agencies, schools, and universities. It has also created job opportunities for more than 110 people with disabilities and provided online education to over 150 students with disabilities nationwide.
The center’s mission is to empower and educate people with disabilities while raising awareness about their challenges and potential. Despite pandemic-related disruptions in 2020, the center remains committed to making a positive difference. The revival of Dialogue in the Dark aims to continue its impactful work by providing a unique experiential approach that fosters empathy, creates jobs for people with disabilities, and offers valuable educational opportunities.
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