Product Description

Short Blurb about the Campaign

The struggles of underprivileged families and dialysis patients in Malaysia are often overlooked in mainstream media. Great Heart Charity Association tend to alleviate 30 families undergoing dialysis treatment every month by subsidising part of their monthly medical fees.

Funds’ Utilisation Plan

GHCA pledge to assist 30 dialysis patients monthly by subsidising a portion of their medical expenses, ensuring uninterrupted treatment.

The program's operational cost totals RM27,000.00

With the average of RM450 per family;

RM450 x 30 Families = RM13,500

RM13,500 x 2 months = RM27,000

The funds aims to alleviate financial burdens, raise awareness about kidney health, and positively impact the well-being of the targeted 30 families from vulnerable backgrounds, all while marking World Kidney Day 2024.

Risk & Challenges

In a crowded charitable landscape, competition for donor attention and financial support is fierce. Standing out among other organisations vying for donations can be challenging, especially for smaller or lesser-known organisations. Donors may become overwhelmed or desensitised to repeated requests for donations, leading to decreased participation and contributions. The unstable economy and uncertainties can impact donors' disposable income and willingness to contribute to our charitable causes.

Campaign Description/Rational of the campaign

GHCA's campaign seeks to address the often overlooked struggles of underprivileged families and dialysis patients in Malaysia.

By aligning with Sustainable Development Goals 3.4 and 3.C, the initiative aims to provide crucial support to 30 B40 Malaysian families affected by

Chronic Kidney Disease (CKD), subsidizing their dialysis treatment costs and ensuring access to quality healthcare.

GHCA endeavors to alleviate financial burdens, raise awareness about kidney health, and positively impact the well-being of the targeted 30 families from vulnerable backgrounds, all while marking World Kidney Day 2024.

In conjunction with World Kidney Day 2024, this campaign aims to offer crucial support to kidney dialysis patients. Your donations will not only contribute to medical treatments but also support awareness campaigns to educate the public on kidney health.

RATIONALE: Many are not aware of the difficult physical and emotional battle kidney patients may face, and the financial challenges they encounter. Going for treatments three times a week can bring their treatment costs up to RM3500 per month. This has caused many financial difficulties for the low-income patient. Some patients even refuse treatment because they do not want to be a financial burden to their families.

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