About the Campaign
While the holy month of Ramadan sees many people fasting, some people have unwillingly, and painfully, gone without food due to financial difficulties. Great Heart Charity Association (GHCA)’s Lunch Box for the Hungry program, conducted at its community centre in Klang, has been striving to feed the underprivileged in the area for the past seven years, and continues to require funding for this ongoing program.
Risk & Challenges
Raising sufficient funds in two months to feed hundreds in the next month might be considered too short of a runway. However, as long as there are mouths to feed, there will always be a need to fundraise, and to continue feeding those in need under the care of our program, as our lunch boxes might be their only meal for the day to keep them from hunger
Since 2015, the Great Heart Community Centre (GHCC) has been running the Lunch Box for the Hungry program, which is where registered beneficiaries from underprivileged and urban poor families can walk up to the centre to collect a lunch box to ease their hunger. Unregistered beneficiaries may also come and receive food on a case-by-case basis, depending on their situation.
The program was initiated after seeing how underprivileged communities in Klang struggled with hunger. As many in the area were aged, we found that older folks tended to live alone and were not always able to purchase or prepare food for themselves.
Hunger is obviously an issue that cannot be overcome in a day. Hence, the program requires constant funding from various parties to ensure that it can continue for the days to come. With the coming of Ramadan, many people who goes on fasting may be able to relate to the hunger pangs of the beneficiaries of the program. However, these beneficiaries are instead forced to fast due to being unable to afford food. Thus, we hoped that via the campaign, we will be able to gather the support from members of the public who may be able to emphatise with the predicament faced by the program beneficiaries.
There is no quick fix to the issue of going hungry, which has been further exacerbated since Malaysia’s first lockdown last year. While many might think that donations in cash is most effective, most older and disabled people have struggled to use the cash they have on hand to purchase food. This has caused many to forgo their meals in favour of paying off bills and debts.
Hence, it is even more important that we tackle this issue head-on, as food should not be considered a luxury in times like these. Also, GHCC is a convenient location which many in the area recognise and have easy access to, making their accessibility to our lunch boxes convenient and immediate.