Product Description

PowerShot SX740 HS

Sleek with 40x Superzoom for Capturing Shutter Opportunities in Life and Travel

This camera’s slim, compact body packs in a 40x zoom, and also features the DIGIC 8 image processor for enhanced image quality. With its short startup time and shooting interval, users can look forward to capturing unexpected photo opportunities. Also includes a variety of movie shooting functions such as 4K movies, 4K time lapse movies and the new Video Snapshot function. Quick, convenient Wi-Fi connection and smartphone pairing enables easy sharing of images and movies on social media.

• 40x optical zoom (24mm - 960mm) with 80x ZoomPlus
• 4K movie recording (including 4K time lapse movies and 4K Frame Grab)
• DIGIC 8 processor
• Wi-Fi/Bluetooth low energy

Features

40x optical zoom and fast response time

The camera covers just about all the bases you need for travel photography. The 40x optical zoom covers angles of view ranging from a wide-angle 24mm to a super telephoto 960mm (up to 3840mm with the digital zoom, 80x ZoomPlus), so that you can capture anything from grand landscapes to the facial expressions of distant wildlife. The short startup time and shooting interval ensures the speedy capture of fleeting photo opportunities.

Rich variety of movie shooting features including 4K movies

Supported by the powerful image processing capabilities of DIGIC 8, the camera offers a host of 4K movie shooting features including 4K Frame Grab and 4K time lapse movies in addition to 4K 30P/25P movie recording. The Video Snapshot function, which lets users merge and edit short movie clips, and Hybrid Auto mode, which records up to 4 seconds of scene before each still shot, add to the movie shooting fun.

Self-portrait mode and Wi-Fi features

Self-portraiture is fun and easy with the high-definition tilt-type LCD screen that flips 180°upward, and the self-portrait mode that lets you edit and beautify your shots on the spot, including enhancing them with background blur. Pair your smartphone with Camera Connect for additional functionality such as remote shooting, or use the automatic file transfer function made possible by Bluetooth Low Energy technology. You can also geotag your travel photos for easy organization and display on map apps.

Sharing Made Easy

Once your camera has been paired with your smartphone via the Camera Connect app*, every photo you take will be automatically transferred to your smartphone, ready to be shared instantaneously to your favourite social media platform.

The PowerShot SX740 HS supports Bluetooth low energy technology. When paired, your smartphone has the option to quickly turn into a remote control for shooting and playback. This is great for group shots when you need to trigger your camera remotely while using a tripod.

With Bluetooth low energy technology, you can also record GPS information** for every shot using the GPS function of your smart device. Tell your stories with location information to make them more interesting and memorable.

Take Your Stories Further

Digic 8

40 X Optical Zoom

Behind the compact and slim body of the PowerShot SX740 HS is a camera that packs a huge punch above its weight. In addition to a brand new DIGIC 8 image processor and 20.3 megapixels of stunning detail is a powerful 40x optical zoom designed to impress. Capture subjects that can be barely seen by your naked eye in dazzling clarity. Get up close to the action at a concert or anything in the distance for endless shooting opportunities. And if that is not enough, engage the ZoomPlus to boost your zoom factor up to 80x!

Expressions Come Alive with 4K Videos

4K Movie

At four times the resolution of Full HD, the 4K 30p/25p video capabilities of the PowerShot SX740 HS create the most realistic footages in outstanding clarity. Witness nature and urban landscapes recorded in stunning edge-toedge details that will impress your audience. Thanks to the high resolution of 4K videos, you can readily select any moment and grab* it as a still image whilst maintaining high image quality. You can do this conveniently on the camera, without the need for any complicated computer software.

Up Your Game with 4K Time-lapse

4K Time-Lapse Movie

The dedicated time-lapse movie mode of the PowerShot SX740 HS comes with easy shooting operationality for you to explore the effects of 4K time-lapse confidently. Try recording anything from moving cars at busy intersections to the changing hues of majestic sunsets to magical star trails.

Shoot in the Blink of an Eye

10FPS Continuous Shooting

The PowerShot SX740 HS fires up to 10 frames per second in fixed AF and in continuous shooting mode. With AF tracking enabled, the camera achieves a respectable 7.4 frames per second, making sure you get your best moments even when capturing fast-moving subjects.

Beautiful from Scene to Screen

Equipped with an approximately 180-degree tilting Live View LCD monitor, taking a selfie could not be more hassle-free. Together with the Self Portrait mode, you can select Background Defocus, Brightness or Smooth Skin to stay stylish all the time.

Share a Slice of Life with Video Snapshot

With the Video Snapshot function, you can capture short movie clips lasting four, six or eight seconds and stitch them into one short movie that showcases the best highlights of your trip or event. Complete the movie with any of the preset music for a cinematic feel and easily upload and share it on your favourite social media platform.

Great Results, Even in the Dark

Your photography experience does not have to end whenever there is a lack of light. With a maximum ISO speed of 3200, you can capture fireworks, night street scenes and indoor shots in dim lighting effortlessly.

Your Photo, Your Style

The PowerShot SX740 HS offers a new Style Setting function that allows you to customise your favourite colour setting from six different setting values: Auto, Sepia, Neutral, BW, Vivid and Standard.