Product Description

Gently cleanse, hydrate, add shine and help protect the scalp, with this fragrance-free formulation - for soft, healthy-looking hair.

• Approved by Sensitive Choice®
• Dermatologically certified for sensitive skin
• Free from fragrance and colorants
• Safer for those with allergies or asthma

1. Cruelty-Free
2. GE Free
3. Greywater Suitable 
4. Made in NZ
5. Soap Free
6. Vegan

Ingredients

• When developing our products, we check all our ingredients against international safety standards.
• If there’s ever any doubt about an ingredient’s safety, we look for an alternative.
• We make our products to the highest quality and environmental standards, so you can be sure they’re safer for you and our world.

What we put in

• Aqua
• Coco Glucoside
• Decyl Glucoside
• Dicaprylyl Ether
• Glycerin
• Glyceryl Oleate
• Sodium Chloride
• Sodium Lauroamphoacetate
• Benzyl Alcohol
• Citric Acid
• Dehydroacetic Acid
• Sodium Coco Sulphate
• Tetrasodium Glutamate Diacetate
• Betaine
• Phormium Tenax (Harakeke) Extract 
• Hydroxypropyl Guar
• Hydroxypropyltrimonium
• Chloride

Fragrance: Fragrance Free

What we leave out

• Cocamide DEA
• Isothiazolinones
• Parabens
• Sodium Laureth Sulfate (SLES)
• Synthetic Dyes
• Synthetic Perfumes
• Cocamidopropyl Betaine (CAPB)
• Silicones
• Cocamide MEA

Performance

Our hair care is a breakthrough in beautifully healthy hair without compromise. Our Ultra Sensitive Shampoo gently cleans and restores shine.

Directions for Use

Massage gently into hair and rinse thoroughly. For best results use with ecostore Ultra Sensitive Conditioner.

Renewable Sugar Plastic

Our bottles are made from renewable sugarcane plastic, which is 100% recyclable and helps to reduce your carbon footprint. Note: our bulk containers (5L) are made from standard HDPE plastic.

Safer for Our Environment

The ingredients in our Shampoo are suitable for your septic tank and are safer for the environment. With proper greywater systems in place, the water from your bath or shower can safely be re-used on your flower gardens, lawns and trees.

Sustainable Manufacturing

Our Shampoo is made in NZ to the strictest environmental standards in our ISO 14001:2015, Toitu enviromark diamond and Toitu net carbonzero certified factory.

Net Weight: 350ml

KINDER TO THE PLANET

From ingredient sourcing to our own Toitū net carbonzero certified factory and renewable sugar plastic packaging, we’re kinder to the planet at every step – and constantly improving our processes to save energy and resources, and reduce waste. We choose biodegradable plant and mineral-based ingredients over petrochemicals. Each product is also compatible with septic tanks and greywater systems.

CRUELTY FREE

Our products proudly carry the logo of the world’s largest animal rights organisation, PETA. We’ve signed their statement of assurance verifying that we do not conduct or commission any animal testing on our ingredients, formulations, or finished products and pledge not to do so in the future. Instead, we carry out extensive in-house testing and large-scale consumer testing of our products to make sure our customers love them as much as we do.

In China, where animal testing for some cosmetics products is required, all of our affected body care products are sold online. This means we’re not required to test on animals – these body care products won’t be available in physical stores in mainland China as long as animal testing is required there. We will not change our stance on animal testing for sales.

GE / GMO FREE

None of our plant-based ingredients come from genetically modified crops such as corn or soy. While we’re against GE field trials, we agree with many organisations that there’s a place for the ethical development of GE in laboratories, for producing medicines like insulin, or useful enzymes. The enzymes used in our dishwasher powders, dish tablets and laundry products are derived from genetically engineered micro-organisms. Many eco products use enzymes made this way because there are simply not enough naturally occurring enzymes to fill the demand.

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