Our concentrated plant and mineral-based Laundry Powders powerfully cut through dirt, then rinse away without residue, to leave your laundry looking clean and smelling fresh.
What We Put In
What We Leave Out
Formulated from plant-based ingredients and independently tested to ensure excellent results and an effective clean, while minimising environmental impact.
Certified by the Forest Stewardship Council to promote environmentally appropriate, socially beneficial, and economically viable management of the world's forests. Note: our bulk containers (4.5kg) are standard HDPE plastic.
Safer for Our Environment
Approved by NZ's premier eco-labelling authority Environmental Choice (Laundry detergents License No. 0212112). This is your guarantee that we are committed to environmental leadership and that these products are less harmful to the environment. With proper greywater systems in place, the water from your laundry can safely be reused on your flower gardens, lawns and trees. Suitable for septic tanks.
Our Lemon Laundry Powder is made in NZ to the strictest environmental standards in our ISO 14001:2015, Toitu enviromark diamond and Toitu net carbonzero certified factory.
Directions for Use
Top loaders: add 2 tablespoons to the machine's dispenser to dissolve in water, then add to the wash and set to desired cycle. Soiled/stained clothes/large loads or hard water: use 3 tablespoons. Front loaders/high efficiency machines: add 1 tablespoon to the machine's dispenser and set to desired cycle. Soiled/stained clothes/large loads or hard water: use 3 tablespoons. Use with ecostore Fabric Softener to keep clothes soft and gentle on skin. All detergents have an effect on the environment. Always use the correct dose for maximum efficiency and minimum environmental impact. Recommended washes for top loader or front loader: 500g = 16 washes TL or 32 washes FL, 1kg = 32 washes TL or 64 washes FL, 2kg = 64 washes TL or 128 washes FL, 4.5kg = 144 washes TL or 288 washes FL.
Net Weight: 1kg
KINDER TO THE PLANET
From ingredient sourcing to our own Toitū net carbonzero certified factory and renewable sugar plastic packaging, we’re kinder to the planet at every step – and constantly improving our processes to save energy and resources, and reduce waste. We choose biodegradable plant and mineral-based ingredients over petrochemicals. Each product is also compatible with septic tanks and greywater systems.
Our products proudly carry the logo of the world’s largest animal rights organisation, PETA. We’ve signed their statement of assurance verifying that we do not conduct or commission any animal testing on our ingredients, formulations, or finished products and pledge not to do so in the future. Instead, we carry out extensive in-house testing and large-scale consumer testing of our products to make sure our customers love them as much as we do.
In China, where animal testing for some cosmetics products is required, all of our affected body care products are sold online. This means we’re not required to test on animals – these body care products won’t be available in physical stores in mainland China as long as animal testing is required there. We will not change our stance on animal testing for sales.
GE / GMO FREE
None of our plant-based ingredients come from genetically modified crops such as corn or soy. While we’re against GE field trials, we agree with many organisations that there’s a place for the ethical development of GE in laboratories, for producing medicines like insulin, or useful enzymes. The enzymes used in our dishwasher powders, dish tablets and laundry products are derived from genetically engineered micro-organisms. Many eco products use enzymes made this way because there are simply not enough naturally occurring enzymes to fill the demand.